A road trip is the ultimate journey into the unexplored territory of one’s soul. FastCo Design asks the question “how will that change when cars drive themselves?”
Honda invited creative director Morihiro Harano to highlight the company’s autonomous driving tech by talking about his love for exploration:
“My inspiration for this project came from a few things,” Harano says. “My son’s and my love for motorhomes—we built one together from Legos—the tiny house movement—I love architecture—and a road trip in Iceland for a shoot on a very long and wild road. When I learned about Honda’s autonomous driving technology, those four things are came together for me. I thought if we could make a comfortable motorhome with autonomous driving technology, I would love to live my rest of life on the road, moving, traveling, enjoying a very long road trip on this planet, being a kind of new nomad.”
I wonder, though if one’s sense of being part of a bigger experience will get lost when we leave the driving to the bots. It might start feeling less like a road trip and more like a family vacation.