501s: John Wayne, Henry Rollins, Marilyn Monroe and the “Australopithecus of Cool Jeans”

Somewhere around 1972 the Los Angeles Times’ California Magazine ran an article about Levis 501s and the people who wore them – prospectors, cowboys and Bing Crosby who had a tuxedo custom made by Levi Straus so that he could wear jeans at his favorite high-end watering holes.

I was hooked. And even though I thought “shrink to fit” meant that you had to wear your jeans wet until they fit you, I’ve been a Levi’s fan most of my life.

This video simply makes me want to go back for more.

[Via Kottke.org]