Somewhere around 1972 the Los Angeles Times’ California Magazine ran an article about Levis 501s and the people who wore them – prospectors, cowboys and Bing Crosby who had a tuxedo custom made by Levi Straus so that he could wear jeans at his favorite high-end watering holes.
I was hooked. And even though I thought “shrink to fit” meant that you had to wear your jeans wet until they fit you, I’ve been a Levi’s fan most of my life.
This video simply makes me want to go back for more.
[Via Kottke.org]
